Product Design · Personalization & Loyalty

Design that turns intent into impact.

I create personalized shopping experiences that influence behavior and strengthen customer loyalty.

Currently at

Macy's

&

Bloomingdale's

Abandoned bag modal featuring first name personalization, a tiered incentive, carousel of abandoned bag items, and CTA to continue to bag

Abandoned bag modal featuring first name personalization, a tiered incentive, carousel of abandoned bag items, and CTA to continue to bag

PERSONALIZATION

Abandoned bag reminder

Re-engaging high-intent Macy's shoppers

+5.3% CVR

+6.5% RPV

$100M+

Collect and utilize customer preferences at scale

Collect and utilize customer preferences at scale

Collect and utilize customer preferences at scale

PERSONALIZATION

Preferences roadmap

Building a foundation for personalization at Macy's

systems thinking

omnichannel

Coming soon

LOYALTY & CREDIT

Credit steering strategy

Making the Macy’s Card the easiest and most rewarding way to pay

diagnostic

horizontal alignment