UX Design · Personalization & Loyalty

Design that turns intent into impact.

I create personalized shopping experiences that influence behavior, increase conversion, and strengthen customer loyalty.

Currently at

Macy's

&

Bloomingdale's

See my work

Abandoned bag modal featuring first name personalization, a tiered incentive, carousel of abandoned bag items, and CTA to continue to bag

Abandoned bag modal featuring first name personalization, a tiered incentive, carousel of abandoned bag items, and CTA to continue to bag

Abandoned bag modal featuring first name personalization, a tiered incentive, carousel of abandoned bag items, and CTA to continue to bag

PERSONALIZATION

Abandoned bag reminder

Re-engaging high-intent Macy's shoppers with the right message at the right moment

+5.3% CVR

+6.5% RPV

$100M+

Collect and utilize customer preferences at scale

Collect and utilize customer preferences at scale

Collect and utilize customer preferences at scale

PERSONALIZATION

Preferences roadmap

Building the foundation that makes shopping at Macy's truly personal

systems thinking

horizontal alignment

Coming soon

LOYALTY & CREDIT

Credit steering strategy

Making the Macy’s Card the easiest and most rewarding way to pay

diagnostic

cross-functional